SCIENTIFIC TIPS FOR EVERYDAY LIFE
Published in the UK as DUNK YOUR BISCUIT HORIZONTALLY
Published in The Netherlands as Volume 1: DON’T LOOK AT BEAUTIFUL WOMEN IF YOU STILL HAVE THINKING TO DO
Volume 2: NEVER MAKE YOUR BED
Volume 3: MAKE MISTAKES AND FALL IN LOVE
Men can be dramatically affected by the opposite sex. So much so that after looking at photos of beautiful women, they make lousy decisions. Struggling to concentrate, they will opt for instant money even though they know that waiting would deliver greater financial rewards. It’s a deviation that, according to Canadian research, has much in common with the behaviour of heroin addicts.
Useful stuff, thought Rik Kuiper and Tonie Mudde. Since finding this out, the two journalists, editors of men’s magazine Quest, look away whenever female voices approach. Or at least they do if they still have important decisions to make that day.
Together, the pair commenced a long search for all remarkable scientific research with consequences for everyday life. Collected here are their findings. Find out why:
There are tips for work, tips for your love life, tips for on the road, tips for a night out. But this is serious science, presented in a tongue-in-cheek style. This is not just a collection of funny research, but scientifically based life-changing tips for the everyday – for young and old, men and women, science geeks and science-haters.
An instant bestseller in The Netherlands:
‘A book destined to pop up in your Christmas stocking.’ Volkskrant
‘Brings science close to home.’ Intermedair
‘Enjoyable. Wise. Funny. Fascinating. Revealing. Loved it.’ Ronald Giphart
‘Quirky but witty.Curiously intriguing and amusing.’ New Scientist
'Delves into the stranger side of medical science. Bizarre findings from around the world' The Mail on Sunday
'Bite-sized strange science. A great gift for anyone whose sense of humour encompasses both the scientific and the scatological.’ Physics World
Volume 1: Eichborn Germany (published as WARUM MANNER NUR MIT PERUCKE FAHRRAD FAHREN SOLLTEN)
Media II Serbia
Iztok Zapad Bulgaria
Global Group Holdings Taiwan
NTV Yayuncilik Turkey (Volumes 1 & 2)
Material: various editions; complete English text of Volumes 1 & 2 (a total of 222 tips).