Rik Kuiper & Tonie Mudde
Rik Kuiper and Tonie Mudde RIK KUIPER works as an editor of Quest magazine, Holland’s biggest monthly magazine. He also contributes to De Volkskrant, De Groene Amsterdammer and Vara TV magazine. In 2006 he won the Glazen Griffioen prize, the most important prize for young science journalists.

 

TONIE MUDDE is also an editor of Quest magazine. He also writes for the NRC, De Groene Amsterdammer and various literary magazines. Mudde has won several prizes, amongst them the top columnist prize given by De Volkskrant.

DON’T LOOK AT BEAUTIFUL WOMEN (IF YOU STILL HAVE THINKING TO DO)
Scientific tips for everyday life

Men can be dramatically affected by the opposite sex. So much so that after looking at photos of beautiful women, they make lousy decisions. Struggling to concentrate, they will opt for instant money even though they know that waiting would deliver greater financial rewards. It’s a deviation that, according to Canadian research, has much in common with the behaviour of heroin addicts.

 

Useful stuff, thought Rik Kuiper and Tonie Mudde. Since finding this out, the journalists, editors of men’s magazine Quest, look away whenever female voices approach. Or at least they do if they still have important decisions to make that day.

 

Together the pair commenced a long search for all remarkable scientific research with consequences for every day life. Collected here are over a hundred of their findings. Read DON’T LOOK AT BEAUTIFUL WOMEN and find out why:

 

* Showing people your right cheek makes you look more intelligent
* just thinking about weight-lifting can make you stronger
* Coca-Cola should only be drunk through a straw

 

There are tips for work, tips for your love life, tips for on the road, tips for a night out.

 

This is serious science, presented in a tongue-in-cheek style. This is not just a collection of funny research, but scientifically based life-changing tips for the everyday - for young and old, men and women, science geeks and science haters.

 

An instant bestseller in The Netherlands:

 

‘A book destined to pop up in your Christmas stocking.’ Volkskrant


‘Brings science close to home.’ Intermedair


‘Enjoyable. Wise. Funny. Fascinating. Revealing. Loved it.’ Ronald Giphart

 

A second volume will be published in Holland by Podium later this year.

Sales

Podium NL

 

Eichborn Germany (published as WARUM MANNER NUR MIT PERUCKE FAHRRAD FAHREN SOLLTEN)

 

Media II Serbia

 

Iztok Zapad Bulgaria

 

Summersdale UK (tbp June 2010 as CURIOUS SCIENCE)

 

Eastpress Japan

 

Material: finished Dutch copies; complete English text.