Rik Kuiper & Tonie Mudde
Rik Kuiper and Tonie Mudde RIK KUIPER works as an editor of Quest magazine, Holland’s biggest monthly magazine. He also contributes to De Volkskrant, De Groene Amsterdammer and Vara TV magazine. In 2006 he won the Glazen Griffioen prize, the most important prize for young science journalists.

 

TONIE MUDDE is also an editor of Quest magazine. He also writes for the NRC, De Groene Amsterdammer and various literary magazines. Mudde has won several prizes, amongst them the top columnist prize given by De Volkskrant.

SCIENTIFIC TIPS FOR EVERYDAY LIFE

Dunk Your Biscuit Horizontally

Published in the UK as DUNK YOUR BISCUIT HORIZONTALLY

 

Published in The Netherlands as Volume 1: DON’T LOOK AT BEAUTIFUL WOMEN IF YOU STILL HAVE THINKING TO DO

Volume 2: NEVER MAKE YOUR BED

Volume 3: MAKE MISTAKES AND FALL IN LOVE

 

Men can be dramatically affected by the opposite sex. So much so that after looking at photos of beautiful women, they make lousy decisions. Struggling to concentrate, they will opt for instant money even though they know that waiting would deliver greater financial rewards. It’s a deviation that, according to Canadian research, has much in common with the behaviour of heroin addicts.

 

Useful stuff, thought Rik Kuiper and Tonie Mudde. Since finding this out, the journalists, editors of men’s magazine Quest, look away whenever female voices approach. Or at least they do if they still have important decisions to make that day.

 

Together, the pair commenced a long search for all remarkable scientific research with consequences for everyday life. Collected here are their findings. Find out why:

  • showing people your right cheek makes you look more intelligent
  • just thinking about weight-lifting can make you stronger
  • Coca-Cola should only be drunk through a straw
  • drinking alcohol can be good for your career
  • peeing in the vegetable garden is a good idea
  • you shouldn’t make eye contact with birds

There are tips for work, tips for your love life, tips for on the road, tips for a night out.  But this is serious science, presented in a tongue-in-cheek style. This is not just a collection of funny research, but scientifically based life-changing tips for the everyday – for young and old, men and women, science-geeks and science-haters.

 

An instant bestseller in The Netherlands:

‘A book destined to pop up in your Christmas stocking.’ Volkskrant

‘Brings science close to home.’ Intermedair

‘Enjoyable. Wise. Funny. Fascinating. Revealing. Loved it.’ Ronald Giphart

‘Quirky but witty.Curiously intriguing and amusing.’ New Scientist

'Delves into the stranger side of medical science. Bizarre findings from around the world' The Mail on Sunday

'Bite-sized strange science. A great gift for anyone whose sense of humour encompasses both the scientific and the scatological.’ Physics World

 

 

Sales

Podium NL

 

Volume 1: Eichborn Germany (published as WARUM MANNER NUR MIT PERUCKE FAHRRAD FAHREN SOLLTEN)

 

Media II Serbia

 

Iztok Zapad Bulgaria

 

Summersdale UK

 

Znanje Croatia

 

Global Group Holdings Taiwan

 

NTV Yayuncilik Turkey (both Volumes).

 

Material: various editions; complete English text of both volumes (a total of 222 tips).